Media relations: 10 tips for handling media interviews
Getting news about your small business covered by the media can be both an exciting and a daunting event. Many small business owners have little or no experience in dealing with reporters, so that...
View ArticleGetting your tech firm in the news
The other day I was reading a press release on BusinessWire.com from a technology firm. They were announcing some new whiz bang product. The trouble was that for a layperson like me, the darn thing was...
View ArticlePublicity: What makes your small business newsworthy?
When talking with small business owners about how they can make use publicity, one of the most cost-effective marketing tools to small companies, it often is clear that many people do not understand...
View ArticleTools for generating media coverage of your small business
Many small business owners understand that publicity is an inexpensive, effective way to get their message out to the public. However, their knowledge of how to generate media exposure often doesn’t go...
View ArticleWant publicity? First step is to understand today’s media milieu
When it comes to understanding someone you’re trying to build a relationship with, we’ve all heard the old saying, “Walk a mile in their shoes.” Nowhere is this truer than if you’re trying to build a...
View ArticleSmall business public relations tip: Be the expert
You run a business, and it’s a success. You worked hard to get there, and in some peoples’ eyes, you’re the best of the batch. Maybe you’ve developed some expertise that fuels your business. If you’re...
View ArticleStart spreading the word…writing press releases for your small business
A concise, well-written, well-targeted press release is your key to opening the door for media coverage that will help bring new customers to your door. No matter how well targeted your media list is,...
View ArticlePublicizing your small business: Making a media list and checking it twice
In a previous column, we discussed the construction of a press release. This month, we highlight where the release goes–to your press list (old terminology) or media list (new terminology). First,...
View ArticleMedia relations: Learning from the examples of others – both good and bad
To increase your odds of getting good publicity for your small business or nonprofit, follow the tips in the post. By Mark G. Auerbach I’ve been wearing two hats for most of my professional career. I’m...
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