Quantcast
Channel: publicity | Succeeding in Small Business
Browsing latest articles
Browse All 26 View Live

Media relations: 10 tips for handling media interviews

Getting news about your small business covered by the media can be both an exciting and a daunting event. Many small business owners have little or no experience in dealing with reporters, so that...

View Article



Getting your tech firm in the news

The other day I was reading a press release on BusinessWire.com from a technology firm. They were announcing some new whiz bang product. The trouble was that for a layperson like me, the darn thing was...

View Article

Publicity: What makes your small business newsworthy?

When talking with small business owners about how they can make use publicity, one of the most cost-effective marketing tools to small companies, it often is clear that many people do not understand...

View Article

Tools for generating media coverage of your small business

Many small business owners understand that publicity is an inexpensive, effective way to get their message out to the public. However, their knowledge of how to generate media exposure often doesn’t go...

View Article

Want publicity? First step is to understand today’s media milieu

When it comes to understanding someone you’re trying to build a relationship with, we’ve all heard the old saying, “Walk a mile in their shoes.” Nowhere is this truer than if you’re trying to build a...

View Article


Small business public relations tip: Be the expert

You run a business, and it’s a success. You worked hard to get there, and in some peoples’ eyes, you’re the best of the batch. Maybe you’ve developed some expertise that fuels your business. If you’re...

View Article

Start spreading the word…writing press releases for your small business

A concise, well-written, well-targeted press release is your key to opening the door for media coverage that will help bring new customers to your door. No matter how well targeted your media list is,...

View Article

Publicizing your small business: Making a media list and checking it twice

In a previous column, we discussed the construction of a press release. This month, we highlight where the release goes–to your press list (old terminology) or media list (new terminology). First,...

View Article


Image may be NSFW.
Clik here to view.

Media relations: Learning from the examples of others – both good and bad

To increase your odds of getting good publicity for your small business or nonprofit, follow the tips in the post. By Mark G. Auerbach I’ve been wearing two hats for most of my professional career. I’m...

View Article

Browsing latest articles
Browse All 26 View Live




Latest Images